WORTREICH
Brand Identity, Strategy, Naming
Wortreich is a small local bookstore based in Heidelberg, Germany. The bookstore has a huge digital product portfolio and great service but lacks in visual appearance and uniqueness. ​​​​​​​
The new visual style of the bookstore is meant to be individual, striking, modern, friendly, effective and passionate. The logo contains crow which can be used in different variations on the website or other applications. The visual elements go together with the bookstore interior and arouse interest between new customers.

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