FREIBIER
Brand Identity, Brand Strategy, Campaigns, Animation
Campaign and tone of voice for the new non-alcoholic beer FREIBIER from Schwaben Bräu.

The trend for a healthy lifestyle and mindfulness has been gaining more popularity. People have a desire not to drink functionally — to get drunk, but to drink emotionally. 
To drink to enjoy the lifestyle. This new campaign highlights the freestyle and the freedom in choice.

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